Mobills, an easy-to-use personal finance app with more than 8 million
downloads, used Remote Config and A/B Testing to confidently improve
their user interface and test different calls to action. The feedback that they
received from these tests and improvements helped them to boost subscriptions
by 15%.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[],[],null,["Hotstar \n[](/case-studies/hotstar)\n\nHotstar, India's largest entertainment app, used A/B Testing to\ntest different onboarding user experiences to increase user watch times.\n\n[View the Hotstar case study](/case-studies/hotstar)\n\nMobills \n[](/case-studies/mobills)\n\nMobills, an easy-to-use personal finance app with more than 8 million\ndownloads, used Remote Config and A/B Testing to confidently improve\ntheir user interface and test different calls to action. The feedback that they\nreceived from these tests and improvements helped them to boost subscriptions\nby 15%.\n\n[View the Mobills case study](/case-studies/mobills)\n\nTapple \n[](/case-studies/tapple)\n\nTapple used Remote Config and A/B Testing to test different\nsubscription prompts to see which one was most effective in driving user\nregistrations.\n\n[View the Tapple case study](/case-studies/tapple)\n\nVinwap \n[](/case-studies/vinwap)\n\nVinwap, maker of \"live\" wallpapers for Android devices, used\nRemote Config and A/B Testing to increase revenue without decreasing user\nengagement.\n\n[View the Vinwap case study](/case-studies/vinwap)"]]
