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Apple Stories

The creators, developers, and innovators leaving the world better than they found it.

College football players and coaches look at iPad on the sideline during a game.

“It’s easy to use, and it’s a familiar interface — there’s zero learning curve. We can put an iPad with our software in the coaches’ hands and they’ll be self‑sufficient.”

Matt Bairos,
Catapult’s chief product officer

“It’s easy to use, and it’s a familiar interface — there’s zero learning curve. We can put an iPad with our software in the coaches’ hands and they’ll be self‑sufficient.”

Matt Bairos,
Catapult’s chief product officer

Driving the game forward: iPad teams up with college football

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Photo Spotlight

A woman in a swimming pool, surrounded by a blanket of bougainvillea flowers. Shot on iPhone 16 Pro Max by Clementine Bourke.

Photo Spotlight

Testing the waters

On the way to a photo shoot, Clementine Bourke spotted the perfect prop: a particularly colorful strain of bougainvillea. “I’ve always had a love for contrasting colors and the way vibrance plays in water,” the Australian photographer explains. “In the past year, I’ve been drawn to harsh light — it evokes feelings of heat, summer, and memories.” Shot on iPhone 16 Pro Max.

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